As bloggers, sometimes we are so busy trying to produce content for our sites/blogs, we forget what really matters. We wonder why we have writers block, or can’t come up with that next great post or article. Don’t get me wrong, we all have our bad days, but Escalate Network has some tips that will help you overcome those mental blocks, so you can produce content people will want to read again and again.
1. Don’t Just Follow! – So many blogs/sites are just copycats… taking one idea or post and just rehashing it. Sometimes you can’t help but rehash a topic.. but don’t just follow what others do. Give new perspective and provide your own unique insight or opinion. This will keep visitors coming back over and over again.
2. Your Personality Must Shine Through – Sure, you can write for rankings and keyword stuffing… but what will that get you? One time visitors. You want readers, not just visitors. Let your “voice” shine through your articles/posts. Open up and let them know the real you. When a visitor feels a connection with the author, they become more than just a visitor.
3. You Must Connect – When you’re small you MUST CONNECT! If you get 1 comment, don’t just think “I shouldn’t reply because its only one”… think “this person took their time to leave a comment I should take my time to reply” Connect!
4. You Must Love It! – If you don’t love it, throw in the towel now. Put up a “Closed” sign on your site and let someone who does love it succeed… SO MANY get into the internet space for the money and end up wondering why they are not succeeding. It’s because they are chasing money and not their passion. Does that mean stop blogging?No. Maybe you were trying to start a site about “Colleges” but your passion is “Clothing”. Write about what you love and people will come to it. Many of the biggest blogs/sites started out of passion/love not for money.
5. When You Love It! – You won’t hit road blocks (Let me rephrase… road blocks will become speed bumps because if it’s something you love, nothing will stop you). Take my Dad, he Loves Fishing. He could talk/write about fishing 24/7/365 and it would never get old to him and he could get just about anyone excited about it. Not just fish tales, but true stories, the who’s, what’s, when’s, and the where’s. Do that for your readers and they will come back not just daily but hourly.
6. Have Fun! – Just like my Dad shares the funny stories of getting hooked with lures, share your funny experiences. Live it up. Don’t be afraid to go off topic on occasion (look at #2). But have fun with it… do crazy contests… with funny pics or funny stories… but start it off by sharing one of yours first.
I hope this helps some of you blog/site owners out there!